“Promotion includes advertising,
public relations, sales promotion, and personal selling. Promotion's role in
the marketing mix is to bring about mutually satisfying exchanges with target
markets by informing, educating, persuading, and reminding them of the benefits
of an organization or a product” (28). For my target market the best
channels for advertising would be online ads, Pandora (music app) ads and Facebook
ads. Facebook is mostly used by middle aged people so my target market would
see the ads there and Pandora is used by both groups of my target market. These
channels would be effective to get information about my product to consumers.
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