Objectives

 The textbook goes over some basic steps and tips for developing a successful objective.  For example, on page 26 the book lists some important rules to writing a good objective. “Managers should develop objectives that have a chance of being met. For example, it may be unrealistic for start-up firms or new products to command dominant market share, given other competitors in the marketplace”(26). Making sure your goals are attainable is important to the survival of the company. Another important rule is making sure you write an actual goal. “Managers need to be able to quantitatively measure whether or not an objective has been met…a specific number should be stated.” (26) Also make sure the goal has a deadline. You need to be on a time limit. The objective of Aramata Premium Chocolates is gain widespread popularity among chocolate consumers and to earn at $30 million in the first year.