Product

Your product is your company. What you choose to sell is the start of your brand and your market.“The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors. A Godiva chocolate has many product elements: the chocolate itself, a fancy gold wrapper, a customer satisfaction guarantee, and the prestige of the Godiva brand name. We buy things not only for what they do (benefits) but also for what they mean to us (status, quality, or reputation)” (27). My product, Aramata Premium Chocolates, will be made from high quality, ethically sourced chocolate from Peru and Tanzania and the best spices possible. Quality and ethicality are the most important things to me. The finely crafted chocolate bars which are infused with berries and spices will then be wrapped in foil and paper. The chocolates come six in a package (three of each flavor) and are placed in a brown environmentally friendly cardboard Kraft box with a clear recycled plastic lid and finally wrapped in a pretty ribbon. The nice looking packaging will convey a message of quality and will be appealing to the target market.