Week 3 EOC: Demographics

I was born in 1994, at the end of the millennial generation. Millennials or generation Y are people who were born between 1979 and 1994. According to Marketing 9^th edition  Millennials spend more time surfing the Web and on social media than they do watching television. They also are the generation with the most knowledge of how to use modern technology. Although millennials use the internet as a primary source of media they still use and value traditional media such as listening to radio, watching television or reading newspapers. Most Millennials expect brands to be on social media. “Two-thirds say a brand being on social media shows it cares about their generation, and fifty-six percent think social media sites are a great way to find out what's new with brands they like”.  For younger Millennials, there is a market for online shopping. “Millennials who shop online for apparel rely mainly on price. They also look for positive brand reviews. They typically visit their primary apparel web site forty-two times a year and make seven purchases a year”. As a Millennial, I generally agree with what this textbook has observed about my generation. Often, I use online shopping as a way to view products before I go to the store to buy them, kind of like a catalog. I usually read online reviews before purchasing a product online or going to a restaurant. I also enjoy following brands and companies I like on social media websites so I can read news about the company or see their products without going to the store. I am generally pretty technologically savvy and if I don’t know how to do something I usually can figure it out or look it up on google. I would say the book’s description of Millennials as a demographic group is quite accurate.



Lamb, Hair, Mcdaniel, Principles of Marketing 9th Edition