Buisness Mission Statement

One could argue that the mission statement is the most important part of a marketing plan becase it is the basis of your company.in the textbook a mission statement is described as such,  “The foundation of any marketing plan is the firm's mission statement, which answers the question “What business are we in?” The way a firm defines its business mission profoundly affects the firm's long-run resource allocation, profitability, and survival. The mission statement is based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions. The firm's mission statement establishes boundaries for all subsequent decisions, objectives, and strategies” (21). The textbook also gives instruction on how to create a strong mission statement that will hold up and support your business. “A mission statement should focus on the market or markets the organization is attempting to serve rather than on the good or service offered. Otherwise, a new technology may quickly make the good or service obsolete and the mission statement irrelevant to company functions” (21). After reading through the section of the textbook on the business mission statement, I was able to come up with my own mission statement for my own marketing plan.

The mission of Aramata Premium Chocolates is to create, manufacture and deliver quality chocolate to our customers while using superior chocolate and spices, sourced ethically and environmentally soundly.