Week 5 EOC: This Is What Has My Interest

There are three articles I have posted on my twitter account that particularly hold my interest. Since my focus is mostly directed towards costume design, I am always interested to learn about the costumes for film or stage productions or how these designs affect society.

The first article I chose to elaborate on is an article from Paste Magazine. The article features designs from the recently released video game Dishonored 2. The game designers wanted the characters and surroundings to look as realistic as possible while till achieving the edgy and mysterious aesthetic of the Dishonored world. The creators of the game felt so strongly about the quality of the game that they chose to hire renowned fashion designer Maya Hansen to work on the character and costume design for two of the main female leads. Hansen found it very interesting to be able to play a part in designing the entire characters from their personality and sense of style to the types of fabrics they would wear.

The second article I found interesting was an article from Vogue about the effect of the 1996 movie Space Jam on the fashion industry. The article explains that due to the popularity of Space Jam (the highest grossing basketball film of all time) Nike was able to attract new customers with the release of their Space Jam inspired shoe, the Hare Jordans.  These shoes were the first pair of Nike shoes released without the Nike logo on it. Instead, the Hare Jordans featured the Jumpman insignia.

The third article I wanted to feature is an article about the new Star Trek line from ThinkGeek and Her Universe fashion company. The line features skirts, dresses, blouses and jackets inspired by the Star Trek franchise which is celebrating its 50^th anniversary this year. The line is officially licensed by CBS Consumer Products and uses many elements from the show including color schemes and even a fur coat inspired by the Tribbles, an animal from one of the more well known classic episodes.

https://www.pastemagazine.com/articles/2016/11/fashion-designer-maya-hansen-on-her-dishonored-2-d.html

http://www.vogue.com/13503252/space-jam-fashion-impact-20th-anniversary-bugs-bunny-michael-jordan/?mbid=social_onsite_twitter

http://www.space.com/34728-final-frontier-fashion-from-thinkgeek.html

Week 3 EOC: Demographics

I was born in 1994, at the end of the millennial generation. Millennials or generation Y are people who were born between 1979 and 1994. According to Marketing 9^th edition  Millennials spend more time surfing the Web and on social media than they do watching television. They also are the generation with the most knowledge of how to use modern technology. Although millennials use the internet as a primary source of media they still use and value traditional media such as listening to radio, watching television or reading newspapers. Most Millennials expect brands to be on social media. “Two-thirds say a brand being on social media shows it cares about their generation, and fifty-six percent think social media sites are a great way to find out what's new with brands they like”.  For younger Millennials, there is a market for online shopping. “Millennials who shop online for apparel rely mainly on price. They also look for positive brand reviews. They typically visit their primary apparel web site forty-two times a year and make seven purchases a year”. As a Millennial, I generally agree with what this textbook has observed about my generation. Often, I use online shopping as a way to view products before I go to the store to buy them, kind of like a catalog. I usually read online reviews before purchasing a product online or going to a restaurant. I also enjoy following brands and companies I like on social media websites so I can read news about the company or see their products without going to the store. I am generally pretty technologically savvy and if I don’t know how to do something I usually can figure it out or look it up on google. I would say the book’s description of Millennials as a demographic group is quite accurate.



Lamb, Hair, Mcdaniel, Principles of Marketing 9th Edition

Week 3 EOC: Making Money For Good

“I want you to know that I still haven’t quite recovered from that experience of domestic violence. I am trying, but my core trust… a sweet innocence has died”, expresses Jody R. Weiss in her open letter explaining the motives behind her business. Jody Weiss is the founder of Peacekeeper Cause-metics, a “for benefit” makeup company. The company strives to aid those who have suffered from physical or emotional domestic violence. As a survivor of emotional abuse, Jody uses her “righteous anger” to fuel her goals. Peacekeeper donates all of their proceeds before tax to various charities which help women and children escape toxic and unhealthy domestic situations or that help them cope with the effects of being abused. Jody’s overall goal is simple “Jody envisioned through this company, women and men learning deep respect for each other.  She envisioned no more patriarchy and no more matriarchy, but humanity finally emerging as truly equal”. She wants to use her company to create a healthy and peaceful environment where everyone is treated and valued equally. Jody tries to surround herself with positive energy as she describes in her letter “as a peace activist and a student of what real love looks like, I would rather find and hold the compassion for those wounded people and move on and be with men and women who lift me up”. In addition to donation the profits to charity, Jody wants to ensure that her employees are treated well. Her ideals and standards include using slavery-free labor, paying all employees fair living wages and using cruelty free products. Jody’s mission is clearly powerful and compelling as her company has raised $ 56,584.00.

http://iamapeacekeeper.com/